Spill the Petals Debut!

Are floral industry trade shows back to (full, post-covid) business?
Get the scoop watching our first ever podcast, Spill the Petals with trade show regulars Jackie Lacey, AAF, AIFD, CFD, PFCI, Gina Leighann Thresher, AIFD, and Renato Cruz Sogueco, AAF, PFCI.

October 18, 2022 | Episode 1
Join Jackie, Gina and Renato as they chat about their experience attending AIFD American Institute of Floral Designers Symposium in Las Vegas, FSFA International / Florida State Florist Association Convention in Orlando, Society of American Florists (SAF) inaugural NextGen event in Miami, the SAF Annual Convention in Orlando, Arkansas Florists Association Convention in Little Rock and the North Dakota Florist Convention in Bismarck.

Where Did All The Florists Go?

Retail florists continue to disappear, according to data from Sundale Research. In 2005, there were more than 21,000 retailers which then reduced to a population in 2021 of 11,593. Sundale further predicts a continued decline of 1 percent a year to a flat 11,000 by 2026.

October 24, 2022 | Episode 2
Spill the Petals podcast co-hosts Renato Sogueco, AAF, PFCI and Jackie Lacey, AAF, AIFD, PFCI, chat with florist Patti Fowler, AIFD, of Flowerama in Pittsburgh on the causes for this rapid and continued decline in numbers and what florists need to do to ensure they do not become part of this trending statistic.

Syndicate Sales Talks Trends

This week we welcome our friends from Syndicate Sales – brand ambassador Derek Woodruff, AAF, AIFD, CF, CFD, PFCI and Creative Manager Jessica Kegerreis.

November 2, 2022 | Episode 3
Join us on our third podcast as they share their unique perspective as a major supplier to the floral industry. We cover a wide variety of topics in this episode – from wedding and sympathy trends to supply challenges within the industry and a new collaborative effort together as we work on a sustainability project funded by Floral Marketing Fund, managed by the American Floral Endowment.

Wholesale & Retail Florists Working Together

Spill the Petals welcomes florist Russell Townsend of DKay Wholesale in Jacksonville, FL.

November 9, 2022 | Episode 4
Russell shares his history in the family business he joined after the 2008 economic crash and how they've grown the business with a focus on providing stellar customer service. Russell shares insights about supply status for both fresh and hard goods this upcoming winter holiday season, and recommendations on how to maximize your relationship with a wholesaler as a retail florist.

Cash or Coal? How will flower sales be this season?

This holiday, will your floral business get cash or coal? We explore the potential for both scenarios in this week's Spill the Petals podcast where we examine data from the National Retail Federation (NRF).

December 1, 2022 | Episode 5
The retail group predicts holiday sales will be up more than 8 percent over last year! This good news, however, is tempered with the expectation of rising inflation, which may dash florists' holiday hopes.

Have a topic you want discussed?

Let us know!

We're eager to hear about what interests you when it comes to the floral industry. So, if there's a new design trend or event you want to hear more about, hit the button below.