In-Person Class: Elements and Principles of Design

January 22-26, 2023 with Sandy Schroeck AIFD, CFD, PFCI

The Elements and Principles are the building blocks of everything that is artistic. Once you understand how they work together you can begin to manipulate them to add style and technique to your design skills. This will separate you from your competitors or help you expand your knowledge as a designer. In this course, Sandy will lead you through the Elements and Principles of Design, provide a better understanding of the tools of the trade, Care and handling, backroom set up, basics of wedding/sympathy and events, with three to five projects each day. This is the most expansive course we offer and part of the requirement for your CFD national certification goal as an AIFD Education Partner.
REGISTRATION DEADLINE: January 10, 2023

In-Person Class: Speak Up

January 29-31, 2023 with Jackie Lacey AAF, AIFD, CFD, PFCI and Renato Sogueco, AAF, PFCI

Do you have the desire to be more comfortable selling your services to the public? Speaking in front of small or large crowds? Making videos to promote and market your brand? Or is one of your career goals to achieve PFCI (Professional Floral Commentators International) designation?

This course is designed to help you with all of these goals. Be more comfortable in front of the camera and have the increased knowledge of how to sell your services and promote your brand virtually. You will also leave this course with a video suitable to submit to SAF as part of your PFCI audition. As part of the PFCI designation, you are prepared to speak to the media on behalf of the floral industry, this will help you with media contacts for your brand as well.

REGISTRATION DEADLINE: January 13, 2023

LIVE, Interactive Class: Spring Forward with Holiday Trends

Free Zoom presentation to BloomNet members and Floriology Now Subscribers
February 23, 2023 3-5PM EST

St. Patrick’s Day/Easter/Mother’s Day. How/where do we market these holidays? In today’s market it is not only about knowing what you plan on featuring for the holiday but also what trends to be prepared for, what special plants or flowers will be the hot new request and what can I do to stay ahead of the competition. It is all about ENGAGEMENT.

In-Person: Wedding Bliss

April 2-4, 2023 with Sharon McGukin AAF, AIFD, PFCI & Jackie Lacey AAF, AIFD, CFD, PFCI

Weddings are ever changing, ever evolving and to stay up with the trends, you have to stay on top of those changes. Join Sharon McGukin AAF, AIFD, PFCI and Jackie Lacey AAF, AIFD, CFD, PFCI as they guide you through the changing trends with wedding styles for personal flowers, bouquets and centerpieces. Each day will provide trend information, hands on projects and a look at various styles designed by your instructors. The concentrated time spent on wedding consultations alone is worth the investment. Nothing is like “In Person” learning and the one-on-one demonstration and hands projects will give you more than you can imagine to take back to your shop, studio or wedding event clients.
REGISTRATION DEADLINE: March 17, 2023

LIVE, Interactive Class: The Business of Prom/Personal Flowers

Free presentation to BloomNet Members and Floriology Now Subscribers
April 5, 2023 3-5PM EST

Prom flowers and personal flowers in general have changed with the generations. Fads turn to trends and trends turn to style a lot faster with the growing connections and engagements through social media. Let us look at how you must adapt your marketing and promote your brand as a “Go To” for personal flowers. It can help build your wedding and event business with future business if you start with the correct message.

In-Person Class: Certification & Competition 2023

June 4th-6th, 2023
with Jackie Lacey AAF, AIFD, CFD, PFCI

Designing for certification and competition is more in depth than designing for everyday retail. Knowing that you have mastered the Elements and Principles of Design and how to manipulate those, adding creative flair and showing your understanding of design techniques, are what the evaluators or judges will look for. Join us to revisit these topics and practice the testing process to help you be prepared to pass your state or national certification, be prepared for the floral competition you have entered or just improve your design skills against your competition.
REGISTRATION DEADLINE: May 19th, 2023

Upcoming Classes

Stay tuned for these classes available to register soon!

- Beginning Design
A great place to start your career in floristry. Details, design and direction.
- Celebrating Life Every Day
Build on your knowledge of all celebrations to include sympathy and foliage manipulation.
- Interactive Classes As Scheduled
Free registration. Perk for premium subscribers and benefit of membership.