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Join us in Jacksonville or learn anywhere with our online and interactive classes.
In-Person Class: Certification & Competition 2023
June 4th-6th, 2023
with Jackie Lacey AAF, AIFD, CFD, PFCI
Designing for certification and competition is more in depth than designing for everyday retail. Knowing that you have mastered the Elements and Principles of Design and how to manipulate those, adding creative flair and showing your understanding of design techniques, are what the evaluators or judges will look for. Join us to revisit these topics and practice the testing process to help you be prepared to pass your state or national certification, be prepared for the floral competition you have entered or just improve your design skills against your competition.
REGISTRATION DEADLINE: May 19th, 2023
REGISTRATION DEADLINE: May 19th, 2023
Creative Flair Focus Group June 7, 2023
Are you practicing for your certification test at AIFD® National Symposium? Be better prepared with this once in a blue moon opportunity. Floriology is doing a focus group on tricks/tips and techniques to add creative flair to your everyday designs.
In Person; Special Event- Concept, Create, and Construct - Jacksonville, Florida July 26-30, 2023
Sandy Schroeck AIFD, CFD, PFCI
Hanging Installations, Planning, Consultations, Team Experience, Installing and Strike like a professional. Concept the designs, Create the designs and Construct the designs with AIFD Instructors. All while participating as part of the event.
Beginning Floral Design Aug. 13-15, 2023
Angelyn Tipton AIFD, CFD, GMF, PFCI
Starting off with the correct information will help you build a solid career on the industry. Learn the correct tools to use, what container is best for which designs, processing and hydration best practices.
Sustainable Design & Best Business Practices Aug 16, 2023
Jackie Lacey AAF, AIFD, CFD, PFCI Renato Cruz Sogueco AAF, PFCI
How does sustainable design help to save cost as it saves our footprint on the future? Join us for ways to become more sustainable and what the best business practices are that can help cut cost.
Celebrating Life Everyday Oct. 15-17, 2023
Sharon McGukin AIFD, AAF, CFD, PFCI Angelyn Tipton AIFD, CFD, GMF, PFCI
Join Sharon and Angelyn to increase understanding of what makes each celebration different and what makes our design skills more competitive using great techniques like foliage manipulation.
Creative Flair Focus Oct. 18, 2023
Angelyn Tipton AIFD, CFD, GMF, PFCI
Are you practicing for your certification test at AIFD® National Symposium? Be better prepared with this once in a blue moon opportunity. Floriology is doing a focus group on tricks/tips and techniques to add creative flair to your everyday designs.
2024 Holiday Trends Oct 18, 2023
Jackie Lacey AAF, AIFD, CFD, PFCI Renato Cruz Sogueco AAF, PFCI
What’s hot and what’s not this year? Join us to look at how to sell a design for the fall holiday that you can market a quick-change accessory package to take them into the holiday period and bring them back for more. How to market your holiday products and be set and ready for the holidays.
Speak Up Oct. 29-31, 2023
Jackie Lacey AAF, AIFD, CFD, PFCI Renato Cruz Sogueco AAF, PFCI
Do you have the desire to be more comfortable selling your services to the public? Speaking in front of small or large crowds? Making videos to promote and market your brand? Or is one of your career goals to achieve PFCI (Professional Floral Commentators International) designation? This course is designed to help you with all of these goals. Be more comfortable in front of the camera and have the increased knowledge of how to sell your services and promote your brand virtually. You will also leave this course with a video suitable to submit to SAF as part of your PFCI audition. As part of the PFCI designation, you are prepared to speak to the media on behalf of the floral industry, this will help you with media contacts for your brand as well.
Elements and Principals Jan. 22-26, 2024
Donald Yim AIFD, PFCI
The Elements and Principles are the building blocks of everything that is artistic. Once you understand how they work together you can begin to manipulate them to add style and technique to your design skills. This will separate you from your competitors or help you expand your knowledge as a designer. In this course, Sandy will lead you through the Elements and Principles of Design, provide a better understanding of the tools of the trade, Care and handling, backroom set up, basics of wedding/sympathy and events, with three to five projects each day. This is the most expansive course we offer and part of the requirement for your CFD national certification goal as an AIFD Education Partner.
Creative Flair Focus Jan. 26, 2024
Angelyn Tipton AIFD, CFD, GMF, PFCI
Are you practicing for your certification test at AIFD® National Symposium? Be better prepared with this once in a blue moon opportunity. Floriology is doing a focus group on tricks/tips and techniques to add creative flair to your everyday designs.
Spring Trends in Flowers and Plants Feb 23, 2024
Jackie Lacey AAF, AFID, CFD, PFCI
How/where do we market spring holidays? In today’s market it is not only about knowing what you plan on featuring for the holidays and how have the trends changed, what special plants or flowers will be the hot new request this year and what do I need to be prepared for? Consumer engagement is where you will find the answer.
Wedding Bliss April 7-9, 2024
Sandy Schroeck AIFD, CFD, PFCI
Weddings are ever changing, ever evolving and to stay up with the trends, you must stay on top of those changes. Join Sandy Schroeck AIFD, CFD, PFCI as she guides you through the changing trends with wedding styles for personal flowers, bouquets, and centerpieces. Each day will provide trend information, hands on projects and a look at various styles designed by your instructors. The concentrated time spent on wedding consultations alone is worth the investment. Nothing is like “In Person” learning and the one-on-one demonstration and hands projects will give you more than you can imagine taking back to your shop, studio or wedding event clients.
Creative Flair Focus April 10, 2024
Angelyn Tipton AIFD, CFD, GMF, PFCI
Are you practicing for your certification test at AIFD® National Symposium? Be better prepared with this once in a blue moon opportunity. Floriology is doing a focus group on tricks/tips and techniques to add creative flair to your everyday designs.
Interactive Class: Wedding & Personal Flowers April 10, 2024
Jackie lacey AAF, CIFD, CFD, PFCI
Wedding and personal flowers continue to change with the generations. As the styles and fads change so to do the orders. How do we use growing connections and engagements through social media to guide us on the changes in trends? Let us look at how you must adapt your marketing and promote your brand as a “Go To” for personal flowers. It can help build your wedding/personal flowers and event business with future business if you start with the correct message to the correct market.
In Person Certification and Competition June 2-4, 2024
Jackie Lacey AAF, AIFD, CFD, PFCI with Alejandro Figueroa Fernandes AIFD, CFD, PFCI
Designing for certification and competition is more in depth than designing for everyday retail. Knowing that you have mastered the Elements and Principles of Design and how to manipulate those, adding creative flair and showing your understanding of design techniques, are what the evaluators or judges will look for. Join us to revisit these topics and practice the testing process to help you be prepared to pass your state or national certification, be prepared for the floral competition you have entered or just improve your design skills against your competition.
2024 Creative Flair Focus June 5, 2024
Angelyn Tipton AIFD, CFD, GMF, PFCI
Creative Flair Focus Class – 9:00 to 1:30 –
Course Description: Are you practicing for your certification test at AIFD® National Symposium? Be better prepared with this once in a blue moon opportunity. Floriology is doing a focus group on tricks/tips and techniques to add creative flair to your everyday designs.
LIVE, Interactive Class: The Business of Prom/Personal Flowers
Free presentation to BloomNet Members and Floriology Now Subscribers
April 2023
Prom flowers and personal flowers in general have changed with the generations. Fads turn to trends and trends turn to style a lot faster with the growing connections and engagements through social media. Let us look at how you must adapt your marketing and promote your brand as a “Go To” for personal flowers. It can help build your wedding and event business with future business if you start with the correct message.
Archive - Live, Interactive Class: Spring Forward with Holiday Trends - February 2023
Exclusive course for FN subscribers and BloomNet members!
How do we market these holidays? It's not only about knowing what you plan to sell but also on trends, in-demand plants or flowers and how to stay ahead of competition. It's about ENGAGEMENT!
Upcoming Classes
Stay tuned for these classes available to register soon!
- Beginning Design
A great place to start your career in floristry. Details, design and direction.
- Celebrating Life Every Day
Build on your knowledge of all celebrations to include sympathy and foliage manipulation.
- Interactive Classes As Scheduled
Free registration. Perk for premium subscribers and benefit of membership.
A great place to start your career in floristry. Details, design and direction.
- Celebrating Life Every Day
Build on your knowledge of all celebrations to include sympathy and foliage manipulation.
- Interactive Classes As Scheduled
Free registration. Perk for premium subscribers and benefit of membership.
