Floriology® Institute Classes
Join us for hands-on training and workshops from our world-renowned, AIFD® nationally-certified instructors at our Jacksonville, Florida Education Center.
Advanced Design Techniques
3-day course | September 14-16, 2020 | featuring Donald Yim, AIFD, PFCI
This is a hands-on course aimed at learning how to use everyday flowers in everyday things with a fresh spin.
In this course, you'll learn about modern, country, and urban design styles according to today’s trends, and we also help students find their signature style.
Certification & Competition
3-day course | September 20-22, 2020 | featuring
Jackie Lacey, AAF, AIFD, CFD, PFCI
We rarely have anyone telling us where our skill level is or what we can do to improve those skills.
This course outlines the elements and principles of design and what evaluators look for when judging for competitions and certification.
Elementos y Principios en Espanol
3-day course | October 19-21, 2020 | featuring Alejandro Figueria, CFD, AIFD
Los principios y elementos del diseño floral son los componentes básicos de todo diseño creativo. Probablemente ya conozca algunos de ellos, pero no tiene idea de cómo o por qué funcionan. Con esta parte importante del diseño, también verá todos los aspectos de la operación de una exitosa tienda de flores o estudio de diseño en el mercado actual.
Celebrating Life Everyday
5-day course | October 4-8, 2020 | featuring
Jackie Lacey, AAF, AIFD, CFD, PFCI
Discover the latest trends in today’s market for celebrating all of life’s special occasions by exploring ways to include personalized colors with fresh floral varieties for birthday, anniversary and sympathy arrangements.
Wedding Bliss & Special Events
Plan, Price, Place
3 or 5-day course | October 11-15, 2020 | featuring
Sharon McGukin, AAF, AIFD, PFCI
Today’s wedding market is exploding and everyone wants a piece of the pie… well, more like the wedding cake.
This hands-on course focuses on design, style, and trends — where to get it and how to sell it.
Principles & Elements
of Floral Design
5-day course | January 17-21, 2021 | featuring Jackie Lacey, AAF, AIFD, CFD, PFCI
Principles and Elements of Floral Design are the building blocks for all creative design. You probably know some of them already, but have no idea how or why they work. With this major part of design, you will also look at all aspects of operating a successful retail floral shop or design studio in today’s market.
