In-Person Class: Beginning Design

Three Day Class with Donald Yim, AIFD, CFD, PFCI
August 14th-16th, 2022

Join Donald Yim AIFD, CFD, PFCI as he helps guide you in the steps of beginning design. Starting off with the correct information will help you build a solid career on the industry. Learn the correct tools to use, what container is best for which designs, processing and hydration best practices. Visit a local flower shop for the how to’s of retail floristry. Visit a local wholesaler for the tips on buying best practices. Get familiar with the Elements and Principles of Design and industry terms. Learn the beginning basics so you can grow beyond. All fresh and hard goods provided for you.
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LIVE, Interactive Class: Foliage and Plant Flair

August 18th, 2022
with Jackie Lacey, AIFD
3-5 PM EST

Indoor plants are such a large part of the retail market today and a large part of today’s generation. What are the top 15 house plants? How can you set up a Plant Care Class in your own store to draw new clients and keep the current clients engaged? What are some easy tips to dress up the plants and offer more for the budget minded.
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In-Person Class: Celebrating Life Everday

October 23-25, 2022 with Jackie Lacey AAF, AIFD, CFD, PFCI and special Syndicate Sales guest designer Derek Woodruff AIFD, CFD, CF, PFCI

Celebrations are a part of life and in today’s market, a part of how we celebrate the loved ones we lose. Join us as we look at how to increase our understanding of what makes each celebration different and what makes our design skills more competitive. Up your game when it comes to the holidays, we celebrate like Valentines Day/ Mother’s Day and how to increase your opportunities with great techniques like foliage manipulation. Special guest designer Derek Woodruff AIFD, CFD, CF, PFCI with Syndicate Sales will show us new products and design tips to keep you in the know, while you continue to grow.
REGISTRATION DEADLINE: October 7, 2022
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LIVE, Interactive Class: Holiday Trends for Fall and Holiday

Free Presentation to BloomNet Members and Floriology Now Subscribers
October 27, 2022 3-5PM EST

What’s hot and what’s not this year? Join us to look at how to sell a design for the fall holiday that you can market a quick-change accessory package to take them into the holiday period and bring them back for more. How to market your holiday products and be set and ready for the holidays.
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In-Person Class: Speak Up

October 30-November 1, 2022 with Jackie Lacey AAF, AIFD, CFD, PFCI and Renato Sogueco, AAF, PFCI

Do you have the desire to be more comfortable selling your services to the public? Speaking in front of small or large crowds? Making videos to promote and market your brand? Or is one of your career goals to achieve PFCI (Professional Floral Commentators International) designation? This course is designed to help you with all of these goals. Be more comfortable in front of the camera and have the increased knowledge of how to sell your services and promote your brand virtually. You will also leave this course with a video suitable to submit to SAF as part of your PFCI audition. As part of the PFCI designation, you are prepared to speak to the media on behalf of the floral industry, this will help you with media contacts for your brand as well.
REGISTRATION DEADLINE: October 14, 2022
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In-Person Class: Elements and Principles of Design

January 22-26, 2023 with Sandy Schroeck AIFD, CFD, PFCI

The Elements and Principles are the building blocks of everything that is artistic. Once you understand how they work together you can begin to manipulate them to add style and technique to your design skills. This will separate you from your competitors or help you expand your knowledge as a designer. In this course, Sandy will lead you through the Elements and Principles of Design, provide a better understanding of the tools of the trade, Care and handling, backroom set up, basics of wedding/sympathy and events, with three to five projects each day. This is the most expansive course we offer and part of the requirement for your CFD national certification goal as an AIFD Education Partner.
REGISTRATION DEADLINE: January 10, 2023
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LIVE, Interactive Class: Spring Forward with Holiday Trends

Free Zoom presentation to BloomNet members and Floriology Now Subscribers
February 23, 2023 3-5PM EST

St. Patrick’s Day/Easter/Mother’s Day. How/where do we market these holidays? In today’s market it is not only about knowing what you plan on featuring for the holiday but also what trends to be prepared for, what special plants or flowers will be the hot new request and what can I do to stay ahead of the competition. It is all about ENGAGEMENT.
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In-Person: Wedding Bliss

April 2-4, 2023 with Sharon McGukin AAF, AIFD, PFCI & Jackie Lacey AAF, AIFD, CFD, PFCI

Weddings are ever changing, ever evolving and to stay up with the trends, you have to stay on top of those changes. Join Sharon McGukin AAF, AIFD, PFCI and Jackie Lacey AAF, AIFD, CFD, PFCI as they guide you through the changing trends with wedding styles for personal flowers, bouquets and centerpieces. Each day will provide trend information, hands on projects and a look at various styles designed by your instructors. The concentrated time spent on wedding consultations alone is worth the investment. Nothing is like “In Person” learning and the one-on-one demonstration and hands projects will give you more than you can imagine to take back to your shop, studio or wedding event clients.
REGISTRATION DEADLINE: March 17, 2023
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LIVE, Interactive Class: The Business of Prom/Personal Flowers

Free presentation to BloomNet Members and Floriology Now Subscribers
April 5, 2023 3-5PM EST

Prom flowers and personal flowers in general have changed with the generations. Fads turn to trends and trends turn to style a lot faster with the growing connections and engagements through social media. Let us look at how you must adapt your marketing and promote your brand as a “Go To” for personal flowers. It can help build your wedding and event business with future business if you start with the correct message.
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In-Person Class: Certification & Competition 2023

June 4th-6th, 2023
with Jackie Lacey AAF, AIFD, CFD, PFCI

Designing for certification and competition is more in depth than designing for everyday retail. Knowing that you have mastered the Elements and Principles of Design and how to manipulate those, adding creative flair and showing your understanding of design techniques, are what the evaluators or judges will look for. Join us to revisit these topics and practice the testing process to help you be prepared to pass your state or national certification, be prepared for the floral competition you have entered or just improve your design skills against your competition.
REGISTRATION DEADLINE: May 19th, 2023
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