Learn with us today

In this course, you'll begin by learning how to identify your target market and their characteristics. Next, you'll explore different social media channels and pick the right ones for your target market. You'll then dive into the mechanics of social media and learn how to write effective posts with photos and videos.

  • Learn with world-leading experts through demonstrations and video lectures

  • Complete practical exercises and share these with your tutor and classmates for feedback

  • Complete your learning at your own pace, at any time, and anywhere

Course Curriculum

  • 1

    Introduction

  • 2

    Social Platforms

    • Introducing Social Media

    • Choosing the Right Social Media

    • Social Media Branding Strategy - Case Study: Karin's Florist
  • 3

    Creating content

  • 4

    Course Complete

    • Well done!

Instructor

Renato Cruz Sogueco, AAF, PFCI

Business Instructor

Renato serves as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. His primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. He served as Chief Information Officer (CIO) for the Society of American Florists (SAF).

Reviews

5 star rating

Great Introduction to Social Media

Jennifer Barnard

Renato does an amazing job of providing the foundational basics to start your social media channels. We have been active for years, but I always learn something new from Renato. I learned more about hashtags, keywords, lighting ranges, new apps ...

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Renato does an amazing job of providing the foundational basics to start your social media channels. We have been active for years, but I always learn something new from Renato. I learned more about hashtags, keywords, lighting ranges, new apps to use, and what to say in videos, which is something I just ventured out into. I highly recommend this module to any beginner or non-beginner. There is something to learn for everyone!

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5 star rating

A great introduction

Mike Cline

It was simple and to the point. Not too much at one time. Love all the links that were added.

It was simple and to the point. Not too much at one time. Love all the links that were added.

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5 star rating

I learned a lot

Denise Beckmann

I learned a lot about what and how to post. Thank you!

I learned a lot about what and how to post. Thank you!

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