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Renato serves as Vice President of Digital Strategy and Education at BloomNet, a premier florist services company. His primary role is to serve BloomNet’s member florists by developing customized services and solutions focusing on search engine optimization (SEO), search engine marketing (SEM), social media, content marketing and mobile strategy to help them build web sales and engage customers. He served as Chief Information Officer (CIO) for the Society of American Florists (SAF).