Course curriculum

  • 1

    Welcome to the course!

  • 2

    Lesson 1: Generational shifts and new buying habits.

  • 3

    Lesson 2: Revise social strategy to generational segments.

    • Choosing the right social for the right audiences and more significant trends.

    • Test your learning

    • traducción al español -- LECCIÓN 2

  • 4

    Lesson 3: Gear up to boost social engagement.

    • High-level lesson

    • Test your learning

    • Shoot a selfie video to introduce yourself and the shop

    • traducción al español -- LECCIÓN 3

  • 5

    Lesson 4: Optimize website for search and increased conversions.

    • Deep dive into SEO mechanics and how to convert more visits into sales.

    • traducción al español -- LECCIÓN 4

  • 6

    Lesson 5: Invest in paid advertising, specifically Google Ads.

    • Protect your business's reputation and online orders using paid advertising.

    • traducción al español -- LECCIÓN 5