Build a Digital Brand for All Generations

1
Welcome to the course!
- A message from the instructor
  FREE PREVIEW
- How to use this course
- Before we begin...
- Download the Course Slides!
- Traducción al Español -- Curso Completo
2
Lesson 1: Generational shifts and new buying habits.
- The rise of millennials, pandemic impact and new opportunities.
  FREE PREVIEW
- Test your learning
- traducción al español -- LECCIÓN 1
3
Lesson 2: Revise social strategy to generational segments.
- Choosing the right social for the right audiences and more significant trends.
- Test your learning
- traducción al español -- LECCIÓN 2
4
Lesson 3: Gear up to boost social engagement.
- High-level lesson
- Test your learning
- Shoot a selfie video to introduce yourself and the shop
- traducción al español -- LECCIÓN 3
5
Lesson 4: Optimize website for search and increased conversions.
- Deep dive into SEO mechanics and how to convert more visits into sales.
- traducción al español -- LECCIÓN 4
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Lesson 5: Invest in paid advertising, specifically Google Ads.
- Protect your business's reputation and online orders using paid advertising.
- traducción al español -- LECCIÓN 5